What a website can do for your business.

There are many approaches to marketing.   For simplicity sake, today, I’m going to lump them into two groups.  The traditional marketing approach including billboards, signs, mail, etc.  The second is a relatively new, but increasingly popular approach, we know as Internet marketing.

At the core of Internet marketing are websites.  One business may feel like they are successful simply with word of mouth.  Another business my feel like their type of business doesn’t belong on the Internet.  Here are 3 reasons why I think every business should have their own website:

1. Gives you web presence

Let’s face it, if a customer wants to know about a business, the easiest thing to do is google it.  Basically, if your business is nowhere to be found on the web, it’s almost as if it doesn’t exist!

2.  Helps establish your brand

I want you to think about computers.  What is the first thing that popped into your mind?  For the majority of people I bet it would be Apple, Dell, HP, Acer . . . notice, it’s the BRAND, not necessarily the computer itself. There are many companies that can help you create a custom professional web design.  A website can help you establish your brand.

3.  Say what YOU want to say about yourself.

Granted, you can piggyback on common sites so your business can at least have web presence.  However, with your own website you are in control of the content.  This is where you can let your customers know what YOU want them to know about your business.  This is where you can flaunt what you want to flaunt.

To sum it up, I still believe a business needs a combination of both marketing approaches in order to reach a wide range of potential customers.  Today, there are so many options for affordable professional web design.  Let them help you create your own website that gives you web presence that establishes your brand and puts you in control of what you want customers to know.

445 Responses to “What a website can do for your business.”

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